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Home » Keywords » Most Interesting Man in the World

Items Tagged with 'Most Interesting Man in the World'

ARTICLES

Dos Equis CFP

Dos Equis announces College Football Playoff marketing

Brand launches sweepstakes, Most Interesting Man Snapchat filter
November 2, 2016
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Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the first Official Beer Sponsor of the College Football Playoff (CFP), is encouraging fans to go for "Game Day Greatness" this season as part of the brand's commitment to premiumize and elevate the game day experience, the company says. 


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Dos Equis Airboat

Dos Equis reveals first commercial of new Most Interesting Man in the World

Most Interesting Man to sync with brand’s college football sponsorship
October 28, 2016
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After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, released a full-length commercial, “Airboat,” which reveals more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand dunes and spars in Samurai armor, the company says. 


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Beverage News

Dos Equis announces new Most Interesting Man in the World

Official reveal synced with brand’s College Football Playoff sponsorship
September 9, 2016
No Comments

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, released a feature film-style trailer, titled “Cantina,” that reveals a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him, the company says. In October, Dos Equis will release “Challenger,” a full-length commercial that will illuminate how interesting has evolved and how the new character continues to embody the legendary status, it adds. 


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Beverage News

Dos Equis unveils latest marketing campaign

Mission to Mars spot will be the last for The Most Interesting Man in the World actor
March 17, 2016
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Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is saying #AdiosAmigo to The Most Interesting Man in the World, as he heads on a one-way Mission to Mars. The latest spot from Dos Equis, Mission to Mars, will be the last commercial featuring actor Jonathan Goldsmith as The Most Interesting Man in the World. 


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Stephanie feature size

‘Going green’ for St. Patrick’s Day

Stephanie headshot new cropped
Stephanie Cernivec
March 15, 2013
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As the city of Chicago prepares, yet again, to dye the Chicago River green in celebration of St. Patrick’s Day, many beer consumers are prepped with a small bottle of green food dye for their beers.


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Heineken USA beer

HEINEKEN USA accelerates growth through product, packaging and marketing innovations

Heineken USA rolls out new products, packaging, marketing.
Stephanie headshot new cropped
Stephanie Cernivec
March 11, 2013
No Comments

Among the pumping bass, neon lighting and professional dancers at this year’s nightclub-themed National Distributors Conference for HEINEKEN USA, White Plains, N.Y., a subsidiary of Amsterdam-based Heineken International B.V., the company announced that, for the first time in five years, Heineken Lager is back in the black.


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