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Home » Keywords » soccer

Items Tagged with 'soccer'

ARTICLES

They Score You Score soccer campaign

Heineken develops tribute video to soccer fans

Imported beer brand highlights unity in digital platform
October 10, 2017
No Comments

In the spirit of togetherness and soccer's rising popularity in America, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is unveiling a new digital spot that pays tribute to fans and supporters.


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Heineken ICC 2017

Heineken announces sponsorship of ICC matches in the US

Announces bigger program for 2017
May 4, 2017
No Comments

This July, White Plains, N.Y.-based Heineken USA is bringing soccer fans closer to game.


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Heineken Soccer 2017

Heineken announces They Score. You Score soccer campaign

Brand partners with UCL, MLS to give a prize for every goal scored
January 9, 2017
No Comments

Heineken, a brand of White Plains, N.Y.-based Heineken USA, is strengthening its longstanding support of soccer by maintaining its partnership with the UEFA Champions League (UCL) and Major League Soccer (MLS), to ensure soccer fans stay engaged and refreshed throughout the 2017 season, it says. Beginning March 1, brand Heineken’s fully-integrated, 360-degree retail and on-premise They Score. You Score program will encourage legal drinking-age consumers to choose Heineken for all their soccer viewing occasions, while offering chances to win prizes with every goal scored during UCL and MLS matches, the company says. 


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Heineken Soccer is Here 2016

Heineken launches Soccer is Here campaign featuring international soccer stars

Fans encouraged to participate in Never Miss a Minute photo contest
March 8, 2016
No Comments

To once again showcase its support of soccer in the United States, Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched its Soccer is Here campaign. 


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Beverage News

Heineken Lager partners with UCL, MLS for Soccer Is Here program

360-degree program offers on-premise, digital components
January 18, 2016
No Comments

A subsidiary of Heineken International BV, White Plains-N.Y.-based Heineken USA’s Heineken Premium Lager is pairing up with UEFA Champions League (UCL) and Major League Soccer (MLS) beginning March 1 for Heineken’s fully integrated, 360-degree retail and on-premise Soccer is Here program. The program encourages legal-drinking-age fans to choose Heineken for all of their soccer viewing activities, the company says. National TV, digital partnerships, social support, account activation and a consumer sweepstakes rewarding shoppers for every minute of every UCL and MLS match, will drive consumer engagement and increase consideration and sales of Heineken throughout the program, it adds.


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Perrier water

Brands bring consumers into their world

Perrier creates District Perrier to show consumers its bolder side
April 15, 2015
No Comments

According to a study from the University of Washington Center for Public Health published in Nutrition Journal, including 100 percent fruit juice in one’s diet can make a difference.


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Heineken UCL packaging

Heineken brings UCL excitement to U.S. consumers

#ChampionTheMatch campaign brings exclusive content and experiences, special-edition packaging
February 17, 2015
No Comments

To help U.S. soccer fans get into the action of the Union of European Football Associations (UEFA) Champions League (UCL) games, Heineken is kicking off its 2015 #ChampionTheMatch UCL campaign. The brand of White Plains, N.Y.-based Heineken USA will give fans of legal drinking age access to soccer legends through the Twitter handle @HeinekenSoccer, new Heineken UCL packages featuring contests, and a chance to get up close with the Champions League trophy, the brand says.


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Haircut image

Miller Lite trades buzz cuts for soccer tickets

July 15, 2013
No Comments

Through a MillerCoors promotion, soccer fans had the chance to prove their passion for the game by getting Miller Time-related designs buzzed into their hair to win tickets to a 2013 CONCACAF Gold Cup game.


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El Jimador

El Jimador's soccer spirit

February 15, 2012
No Comments
This month, Brown-Forman brand El Jimador tequila launched a series of commemorative soccer bottles.
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