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Home » Keywords » CytoSport

Items Tagged with 'CytoSport'

ARTICLES

Muscle Milk lineup

Hormel Foods completes CytoSport acquisition

Deal includes Muscle Milk brand, manufacturing facility, and production and distribution agreements
August 12, 2014
No Comments

Hormel Foods Corp., Austin, Minn., announced the closing of its acquisition of CytoSport Holdings Inc., Benicia, Calif. The purchase price was approximately $450 million. The deal includes the Muscle Milk brand of shelf-stable, ready-to-drink protein beverages; a manufacturing facility in Benicia, Calif.; as well as several manufacturing and distribution agreements both domestically and abroad, according to Hormel Foods.


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Muscle Milk Organic

Muscle Milk Organic

August 7, 2014
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CytoSport Inc. debuted the first organic line for its Muscle Milk brand of ready-to-drink (RTD) protein shakes.


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Muscle Milk Organic

CytoSport launches first organic Muscle Milk line

Muscle Milk Organic RTD shakes available exclusively at Target stores nationwide
July 15, 2014
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CytoSport Inc., Benicia, Calif., debuted the first organic line for its Muscle Milk brand of ready-to-drink (RTD) protein shakes.


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Muscle Milk lineup

Hormel Foods to acquire CytoSport for $450 million

Deal includes Muscle Milk brand, manufacturing facility, and production and distribution agreements
July 1, 2014
No Comments

Hormel Foods Corp., Austin, Minn., has entered into a definitive agreement to acquire CytoSport Holdings Inc., Benicia, Calif., for approximately $450 million. The deal includes the Muscle Milk brand of shelf-stable, ready-to-drink protein beverages; a manufacturing facility in Benicia, Calif.; as well as several manufacturing and distribution agreements both domestically and abroad, according to Hormel Foods. Total 2014 annual sales for the Muscle Milk brand are expected to be approximately $370 million, it says.


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CytoSport logo

CytoSport names new chief executive officer

Rob King joins Benicia, Calif.-based company
July 22, 2013
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CytoSport, Benicia, Calif., announced that its board of directors elected Rob King as chief executive officer of the corporation, effective immediately.


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news

Muscle Milk promotes strikeouts for charity

May 15, 2013
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CytoSport’s Muscle Milk partnered with Los Angeles Dodgers pitcher Clayton Kershaw in a charitable marketing partnership.


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Sports and protein drinks

Sports and protein drinks share the glory

New players take the field in the sports nutrition category.
Haderspeckj headshot200
Jennifer Storelli
May 10, 2013
2 Comments

Last year offered the sports and protein drinks category a big marketing opportunity through the London 2012 Summer Olympics, says Jennifer Zegler, beverage analyst at Chicago-based market research firm Mintel.


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Muscle Milk Light Peach Mango

Muscle Milk adds Light Peach Mango flavor

March 26, 2013
No Comments

Cytosport, the Benicia, Calif.-based parent company of Muscle Milk and Muscle Milk Light, launched Muscle Milk Light Peach Mango in 14-ounce ready-to-drink bottles. Peach Mango is the first Muscle Milk Light beverage option to be naturally flavored and sweetened with stevia, monk fruit and cane sugar, the company says.


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Competitive by nature

Jennifer Zegler
August 11, 2010
No Comments
As the protein-enhanced beverage market expands beyond fitness enthusiasts, CytoSport, Benicia, Calif., aligns itself with the tagline of its flagship Muscle Milk product: “Drink. Evolve.”

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