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Absolut rolls out a new limited-edition bottle

Vodka brand goes Red, White, and Blue for the summer

May 7, 2018

Absolut, a brand of Paris-based Pernod Ricard, has unveiled its new summer, limited-edition bottle: Absolut America.

Pernod Ricard acquires remaining stake in Avion Spirits LLC

Tequila Avion founder, president to remain involved with brand

January 18, 2018

New York-based Pernod Ricard USA is announced that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión, New York. Founder Ken Austin and President Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly involved and financially incentivized at least until 2020 to help fuel its next wave of growth, the company says.

Jacob’s Creek, tennis player Novak Djokovic launch video series

Video series spotlights the people in Djokovic’s life

January 10, 2017

Jacob's Creek, a brand of Sydney-based Pernod Ricard Winemakers, and Novak Djokovic are giving tennis fans a glimpse into the life of the international tennis champion with the launch of the 'Who Makes You' video content series.

Wyborowa Wódka

October 24, 2014

The Wyborowa Co., a business unit of Pernod Ricard, in collaboration with Crillon Importers Ltd. launched Wyborowa Wódka in the United States.

Seagram’s launches Ginsider app

Brand encourages consumers to scan product labels to access digital content

October 8, 2013

Seagram’s Gin, a brand of New York-based Pernod Ricard USA, launched its new Ginsider mobile application. The new app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share them with friends through social media.

Malibu's spirits for every occasion

Malibu aims for year-round consumption

Stephanie Cernivec

February 13, 2012

Package design, marketing and price point for Malibu rum were all designed with a relaxed, casual summertime occasion in mind. However, a plethora of occasions and consumer types opened the Purchase, N.Y.-based Pernod Ricard brand’s eyes to new opportunities. By diversifying its portfolio, Malibu aims to appeal to more consumers more often throughout the year.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.