Items Tagged with 'Pernod Ricard'

ARTICLES

Beverage News

Pernod Ricard acquires remaining stake in Avion Spirits LLC

Tequila Avion founder, president to remain involved with brand
January 18, 2018
No Comments

New York-based Pernod Ricard USA is announced that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión, New York. Founder Ken Austin and President Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly involved and financially incentivized at least until 2020 to help fuel its next wave of growth, the company says.


Read More
Wyborowa Wodka

Wyborowa Wódka

October 24, 2014
No Comments

The Wyborowa Co., a business unit of Pernod Ricard, in collaboration with Crillon Importers Ltd. launched Wyborowa Wódka in the United States.


Read More
Beverage News graphic

Seagram’s launches Ginsider app

Brand encourages consumers to scan product labels to access digital content
October 8, 2013
No Comments

Seagram’s Gin, a brand of New York-based Pernod Ricard USA, launched its new Ginsider mobile application. The new app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share them with friends through social media.


Read More
Malibu Red

Malibu's spirits for every occasion

Malibu aims for year-round consumption
Stephanie headshot new cropped
Stephanie Cernivec
February 13, 2012
No Comments
Package design, marketing and price point for Malibu rum were all designed with a relaxed, casual summertime occasion in mind. However, a plethora of occasions and consumer types opened the Purchase, N.Y.-based Pernod Ricard brand’s eyes to new opportunities. By diversifying its portfolio, Malibu aims to appeal to more consumers more often throughout the year.
Read More

IMAGE GALLERIES

Floyd's 99 Barbershop

Jameson event supports Movember Foundation

Throughout the month of October, Jameson Irish Whiskey, a brand of Pernod Ricard, is gathering its consumers in support of The Movember Foundation, which raises awareness for many men’s health issues. Last year the brand raised more than $400,000. The brand is hosting numerous events nationwide in the hopes of donating even more. On Oct. 5, the brand hosted a cocktail competition at the Fulton Market Kitchen in Chicago and the winner received a $500 donation in their name to the foundation. Posted October 19th.