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Home » Authors » Jennifer Storelli

Jennifer Storelli

Jennifer Storelli freelances for Beverage Industry, writing for the magazine’s print and online components. She earned a Bachelor of Science in Journalism from Northwestern University.

Articles

ARTICLES

Beverage brands tackle the Super Bowl head on

Marketing programs engage consumers before and during Big Game
Jennifer Storelli
February 14, 2014

February brings one of the most anticipated events of the sports year: the Super Bowl.


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Category management strategies turn to big data

Technology equips retailers to meet shoppers' needs
Jennifer Storelli
February 10, 2014

Mobile apps and Web technology are making many daily tasks, such as grocery shopping, easier for consumers.


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Reusable containers double as marketing displays

Repeated use helps justify cost
Jennifer Storelli
January 15, 2014

Ever since My Pillow Pets founder Jennifer Telfer started promoting her now famous “As Seen on TV” product Pillow Pets, her company has stressed the product’s dual purpose as a pillow and a stuffed animal.


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Teas dominate antioxidant beverage development

Consumers seek familiar, tasty sources of antioxidants
Jennifer Storelli
January 15, 2014

When the cold and flu season strikes, a glass of orange juice is many consumers’ solution to getting their daily dose of vitamin C to help strengthen their immune systems.


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Value-added caps boost cap industry growth

Consumers seek easy-open closure solutions
Jennifer Storelli
January 15, 2014

In the face of SKU proliferation and the growth of single-serve bottles, Cleveland-based The Freedonia Group Inc. projects that U.S. demand for beverage caps and closures will increase 4.1 percent in value and 2.1 percent in volume annually to $3.3 billion and 150 billion units in 2016.


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Can filling industry keeps up with can style changes

Seamers incorporate changeparts to accommodate different can sizes
Jennifer Storelli
January 15, 2014

As Disney’s “Toy Story 3” movie portrays, children’s interests in toys change as they grow up. Similarly, as the beverage can industry matures, its interest in packaging sizes changes. These changes have a domino effect on the equipment that fills and seams these cans.


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Tetra Pak touts health benefits of hot chocolate

Dunkin Donuts releases seasonal hot chocolate flavors
Jennifer Storelli
January 15, 2014

While the new year is a great time to make dietary changes, I still have a hard time not indulging in a little bit of chocolate every now and then.


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Baderbrau pairs craft beers with bacon

Pairings show off craft beer's versatility
Jennifer Storelli
December 16, 2013

Choosing a craft beer from the wide range of brands and styles available can be difficult for the uninitiated consumer, experts note.


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2013 Craft Beer Report: Craft beer consumers excited by seasonal offerings

Flavor variety brings consumers to the craft beer segment
Jennifer Storelli
December 11, 2013

Of the more than 100 beer styles defined by the Boulder, Colo.-based Brewer’s Association (BA), seasonal craft beers tend to be the most popular, according to analysts.


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Private label flattens out as economy recovers

Private-label beverages highlight their value proposition
Jennifer Storelli
December 11, 2013

Following years of growth, total consumption of private-label products has softened as of late, says Harry Balzer, chief industry analyst for The NPD Group, Port Washington, N.Y.


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View All Articles by Jennifer Storelli
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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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