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Absolut Video

Absolut launches transparency video

Video shares all about producing Absolut Vodka
February 6, 2018

Absolut, a brand of Paris-based Pernod Ricard, launched a new film titled “The Vodka with Nothing to Hide” to prove how transparent things are in Åhus, Sweden, and features employees totally in the nude. 


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Johnnie Walker YOTD

Johnnie Walker releases Blue Label Year of the Dog

Limited-edition packaging features artwork by Taiwanese artist
February 6, 2018

Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, announced the release of the Johnnie Walker Blue Label Year of the Dog limited-edition bottle in celebration of the Lunar New Year. As part of the brand's Pioneering Spirit Series, Johnnie Walker continues to pay homage to the traditions of Asian culture and the lasting heritage of the Chinese Zodiac, the company says.


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Bailey's Strawberry & Cream

Baileys Strawberries & Cream

January 31, 2018

R&A Bailey & Co., a part of Diageo North America, introduced a mid-winter limited-time offering: Baileys Strawberries & Cream. 


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Nielsen releases Super Bowl consumption infographic

Wine and spirits both generate more than $500M in sales
January 30, 2018

Every year as January comes to a close, sports fans, brands and consumers across America prepare for one of the biggest sporting events of the year: the Super Bowl. 


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Purity Vodka

Purity Vodka

January 29, 2018

Purity Vodka Inc. now offers the self-titled vodka nationwide in the United States. 


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Bacardi Ltd. to purchase Patron tequila

Transaction expected to close in first half of 2018
January 23, 2018

Family owned Bacardi Ltd., Hamilton, Bermuda, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100 percent ownership of Patrón Spirits International AG and its PATRÓN brand. The transaction, which is subject to customary closing conditions, follows the relationship the companies have had since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. 


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Lot18 Portlandia wines

Lot18 announces new “Portlandia” wine collection

Company launches line in partnership with Broadway Video Enterprises, IFC
January 22, 2018

Broadway Video Enterprises and IFC's Emmy Award-winning original sketch comedy series “Portlandia” have teamed up with New York-based winemaker Lot18 to produce a collection of wines based on some of the show's most memorable sketches. Just in time for the debut of its farewell season, each bottle is accompanied by a specially designed label, the company says.


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Pernod Ricard acquires remaining stake in Avion Spirits LLC

Tequila Avion founder, president to remain involved with brand
January 18, 2018

New York-based Pernod Ricard USA is announced that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión, New York. Founder Ken Austin and President Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly involved and financially incentivized at least until 2020 to help fuel its next wave of growth, the company says.


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