Articles Tagged with ''military charity''

In honor of Veteran’s Day, Nov. 11, multiple beverage brands are finding ways to salute our nation’s troops and their sacrifices in the days before and after this federal holiday.

On June 1, Rogue Ales and Spirits celebrated the American armed forces with the release of its Rogue American Amber Ale in 16-ounce grenade cans.

This summer, Riunite is dressing its Lambrusco wine bottle in patriotic American red, white and blue colors to raise awareness for the Tragedy Assistance Program for Survivors (TAPS), a nonprofit organization assisting families of fallen military service members.

San Diego-based Noots! Nutrition LLC announced that its RuckPack caffeine-free dietary supplement shots have expanded into more than 7,000 Walgreens stores nationwide.

Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising, increased digital and social media engagement, and limited-edition packaging to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.” The brand’s new “I Am Rich” campaign represents the values that matter to today’s millennial beer drinker, the brand says. Through the campaign, Miller High Life will showcase that richness is about how you live your life, not how much money you accumulate.

Living Essentials LLC added a limited-edition Cherry flavor to its 5-hour Energy lineup to support military causes.

Better Brands Beverage Co. launched Salute American Vodka, which is made from corn and wheat grains grown in the United States and distilled four times.

Red Bull USA released cans featuring camouflage graphics for its same-named energy drink varieties for sale in military channels and retailers immediately surrounding U.S. military bases.

Beam Inc., Deerfield, Ill., donated 2,000 meals to military service members and their families through its annual “Holiday Meals for Military Families” program. In partnership with Operation Homefront and nearly 50 business partners, Beam visited six active military bases across the Midwest and Northeast, which is double the number of donated meals from last year, the company said.