Svedka Vodka, an import brand of Victor, N.Y.-based Constellation Brands, will launch a national integrated marketing campaign featuring outdoor, digital, social, print and experiential activations this month. The brand, which is imported by Spirits Marque One LLC, New York, will highlight in the new advertising campaign bold imagery that expresses the “possibilities that may unfold” with Svedka.
Imported from Sweden by Spirits Marque One LLC, Svedka Vodka added Svedka Orange Cream Pop and Svedka Strawberry Colada flavored vodkas to its portfolio.