QR codes on limited-edition bottles take citizen to registration site
September 1, 2020
Jones Soda Co., Seattle, is putting voter registration tools into customers’ hands with voting-themed labels featuring QR codes taking citizens directly to a registration site.
NFL-themed Bud Light packaging to be available at retail beginning Sept. 7
August 27, 2020
Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that fans who select Jacksonville Jaguars quarterback Gardner Minshew II in the first round of their Fantasy Football draft can enter for a chance to win a case worth of Bud Light.
Jones Soda Co. has turned its craft soda bottle labels into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” that feature inspirational images and messag-es created by consumers.
Labels feature whimsical watercolor design by artist Catalina Estrada
July 31, 2020
DRY Soda Co. debuted limited-edition 2020 DRY Botanical Bubbly Summer Celebration bottles containing its line of non-alcohol beverages in two flavors: Pineapple and Watermelon.
Urban South releases new stout beer, label for the cause
July 28, 2020
Urban South Brewery is participating in the “Black is Beautiful” initiative, which invites brewers to use the base stout beer recipe provided with their own twist, complete with a limited-edition label design.
Nomadica 2018 North Coast Sparkling White sold in cans for pride month
July 2, 2020
Los Angeles-based Nomadica released a limited-edition sparkling white wine can for Pride month with cover art by @takiisbranding, an LGBTQ+ Brazillian artist and DJ.
To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill.
Sales of the cans and multi-packs donated to Folds of Honor
June 23, 2020
Budweiser unveiled a new limited-edition patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military.