Articles Tagged with ''nielsen''

Nielsen announced yesterday its twelve Breakthrough Innovation Winners for 2015. Among the twelve winners, four beverage products made the list this year: Monster Energy Co.’s Monster Energy Ultra, PepsiCo’s Mountain Dew Kickstart, MillerCoors’ Redd’s Apple Ale and Red Bull GmbH’s Red Bull Editions line. 

The convenience and ease of online shopping is one that I’m sure many U.S. consumers have been happy to take advantage of.

As the 65-and-older demographic increases in size and spending power, retailers, brand marketers and service providers have opportunities to better support the health and well-being of aging consumers, according to new findings from Nielsen, New York.

While watching Super Bowl XLVIII this year, more than half of U.S. consumers plan to drink or serve beer, according to a study conducted by Nielsen, New York.

Although U.S. consumers kept a recessionary mindset in the first quarter of 2013, they exhibited a cautious desire to spend money again, according to the Nielsen Global Survey of Consumer Confidence and Spending Intentions.

Accounting for more than 52 million people in the United States, Latinos are expected to represent the majority of the population growth during the next five years and have become prominent influences in all aspects of American life, according to New York City-based Nielsen’s “The State of the Hispanic Consumer: The Hispanic Market Imperative” report. Nielsen projects that the buying power of Latinos, which in 2010 ranked at $1 trillion, will increase 50 percent to $1.5 trillion by 2015.