In honor of National Coffee Day, celebrated this year on Sept. 29, Canton, Mass.-based Dunkin’ Donuts and Chicago-based CareerBuilder conducted a survey to determine the latest coffee consumption trends in the work place. The survey was conducted from Aug. 13 to Sept. 6 and included more than 4,100 workers nationwide.
The Coca-Cola Co., Atlanta, announced a multi-year product and marketing agreement with Dunkin’ Brands Group Inc., the Canton, Mass.-based parent company of Dunkin’ Donuts and Baskin-Robbins, and the National DCP, which is the exclusive supply chain partner for Dunkin’ Brands.
Dunkin’ Donuts, Canton, Mass., welcomed three new caramel iced coffee flavors to its collection: Caramel Turtle, Caramel Almond and Caramel Mocha. Available at participating Dunkin’ Donuts restaurants for a limited time nationwide, the freshly brewed iced beverages join Dunkin’ Donuts’ lineup of iced coffee flavors, including Blueberry, Cinnamon, Hazelnut and Raspberry.
Seventy percent of consumers said coffee will be part of their Valentine’s Day dinners or dates this year, an independent survey by Dunkin’ Donuts, Canton, Mass., reported. Of those, 50 percent indicated that they would prefer to receive a fresh cup of coffee from their sweetheart rather than flowers.
Eighty-four percent of iced coffee drinkers say they are drinking more iced coffee this winter compared to last winter, according to an independent survey commissioned by Dunkin’ Donuts, Canton, Mass.
Demands for premium tastes as well as for competitively priced products helped contribute to growth in the coffee category. The category experienced a 9.1 percent increase in sales for more than $4 billion, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart.
Consumers continue to turn to coffee as one of their many sources of caffeine. Steady growth could be found in coffee segments such as ground coffee, which posted an increase of 1.2 percent with more than $2.4 billion in sales in food...
