Articles Tagged with ''NFL''

Coke Broncos bottle

Swire Coca-Cola launches Denver Broncos bottles

Eight-ounce glass bottles available in Colorado for limited time
October 14, 2016
Gearing up for football season, Swire Coca-Cola USA announced the limited-edition release of specially designed glass bottles of Coca-Cola that commemorate the Denver Broncos Super Bowl championship.
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Bud Light NFL

Bud Light announces limited-edition NFL cans

Brand launches marketing campaign featuring former NFL players
September 6, 2016

When the NFL season kicks off on Thursday, Sept. 8, Bud Light, a brand of St. Louis-based Anheuser-Busch, will be celebrating the fans that have made football the No. 1sport in America, it says. Bud Light, also the Official Beer Sponsor of the NFL, already has released 720 million of its newly redesigned NFL team cans and will launch a nationwide marketing campaign featuring those cans along with a TV spot starring former NFL players Bo Jackson, Justin Tuck and Tim Couch, the company says. 


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Anheuser-Busch announces Super Bowl 50 advertising

Shock Top brand to appear in Super Bowl ads for first time
January 18, 2016

Anheuser-Busch (A-B), the St. Louis-based subsidiary of Anheuser-Busch InBev, announced that for the 28th consecutive year it will serve as the exclusive category advertiser for the Super Bowl. On Feb. 7, the brewer will use the prominent advertising stage to spotlight Super Bowl veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning Super Bowl advertiser Michelob Ultra, it says.


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Bud Light signs on for new Google Full Season Football program

Beer brand to produce content for online NFL interactions
September 8, 2015

Bud Light, a brand of St. Louis-based Anheuser-Busch, is teaming up with its partner Google to market unique, premium content directly to football fans through its new Full Season Football program, which features content from the NFL and other properties on Google Search and YouTube. Beginning Sept. 10, the beer brand, sports leagues and video platform will partner to capture football fans on the coveted second screen, the company says.


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Pepsi kicks off NFL season with ‘Are You Fan Enough?’ campaign

Marketing effort to celebrate fan enthusiasm, connect fans with the game all season long
September 9, 2013

Purchase, N.Y.-based PepsiCo’s Pepsi brand is kicking off the 2013 NFL season by celebrating the passion and excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign titled "Are You Fan Enough?" Pepsi will enhance the fan experience throughout the season by bringing them closer to the teams, players and ultimately the game, according to the brand.


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