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Home » Jagermeister

Articles Tagged with ''Jagermeister''

Sidney Frank Importing names new CEO

Former Vita Coco president assumes leadership with spirits company
December 1, 2015

The Board of Directors of New Rochelle, N.Y.-based Sidney Frank Importing Co. Inc. (SFIC), a wholly owned subsidiary of Mast-Jagermeister, named Jeffrey B. Popkin as the company's chief executive officer.


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Popular culture influences campaigns, events

Brands utilize atheletes, video games, world records and more
September 16, 2015

Coors Light partnered with Univision Deportes, the sports division of Univision Communications Inc., as the official beer sponsor of the Campeon de Campeones and SuperCopa championships.


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Technology deepens connections between beverage brands and consumers

Craft beer brand uses Qliktag Software to share brand story, Jagermeister's JagerBonds mobile app helps consumers commemorate nights out
April 16, 2014

For the launch of its first global campaign, Lipton partnered with Disney puppet characters the Muppets to encourage consumers to “Be More Tea.”


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Holiday promotions help brands spread cheer

Redhook Brewery embraces ugly sweathers, Celestial Seasonings shares warmth
December 16, 2013

Social media platforms like Facebook and Twitter have made it clear that millennials and generation Z have a unique openness to the world around them.


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Keep to the Jägermeister code

April 15, 2013

Sidney Frank Importing Co.’s Jägermeister brand partnered with boxing trainer and Hall of Famer Freddie Roach to launch the “A Brother In Your Corner” social responsibility campaign.


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Jägermeister launches ‘A Brother in Your Corner’ competition

February 26, 2013

 Jägermeister, a brand of Sidney Frank Importing Co. Inc., Rochelle, N.Y., partnered with boxing trainer and former professional boxer Freddie Roach to launch its newest social responsibility campaign and consumer competition, "A Brother in Your Corner.”


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