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PepsiCo Inc., Purchase, N.Y., and the National Football League (NFL) renewed their long-term partnership with a multi-year agreement to take effect in 2012. As part of the new agreement, several of PepsiCo’s brands, including Gatorade, Pepsi Max, and Tropicana, will be involved in aspects of the football league.
Purchase, N.Y.-based PepsiCo brand SoBe partnered with iPhone game developer RockLive to give boxing, gaming and all-around fans the chance to train with boxer Mike Tyson.
Soft drink companies approached the category this year by addressing consumers’ desires for natural products as well as introducing new packaging and marketing campaigns. The Coca-Cola Co., Atlanta, reported that volume for sparkling beverages in North America grew 3 percent excluding new cross-licensed brands, primarily Dr Pepper, in the first quarter of 2011.
PepsiCo brand Mountain Dew is celebrating the permanent availability of Mountain Dew Throwback, which is sweetened with sugar, with a fully interactive online “Throwback Shack.”
The PepsiCo Foundation, Purchase, N.Y., committed $500,000 to non-profit partners leading relief and recovery efforts in Missouri as a result of tornados and severe weather. The contribution is in addition to the Foundation’s $125,000 commitment to areas of the Southern United States affected by recent storms, the company said.
Pepsi Max, a product of PepsiCo, Purchase, N.Y., partnered with companies in the technology and music industries to create innovative experiences for attendees of last month’s South by Southwest festival in Austin, Texas.
