Brewery launches kombucha-inspired beer

Craft beer contains probiotic, fermented tea blend

Fairport Brewing Co., a Rochester, N.Y.-based farm brewery, launched its first proprietary formula, New England-style BuchaBeer (pronounced “boocha beer”), called Crown Jewel. The malt beverage combines a light and refreshing Belgian wheat-based brew containing hints of citrus and peach with a proprietary, probiotic-powered kombucha fermented tea blend, the company says.

The new brew contains probiotics and B vitamins, it also offers minimal calories, low carbs and is gluten reduced. Available on-tap and in 12-ounce cans, the beer contains 86 calories, 5.6 carbohydrates, B12 at more than 1,000 percent of the daily recommended value, and has a 4.1 percent alcohol by volume.

“This beer is very different than anything else on the market today. It combines the taste profiles of two very popular beverage products — fermented tea, or what we like to call ancient goodness, and craft beer,” said Tim Garman, founder of Fairport Brewing Co. and Fairport Beverage Company LLC, in a statement. “What’s best, it infuses the evidenced health benefits of Kombucha – one of the fastest growing beverage categories.

“When you think of all the healthy buzz words — low calories, low carbs, probiotics, gluten reduced – and combine it with low ABV and an amazing taste profile — we think we’ve got a real winner on our hands. Our customers certainly think so,” Garman continued.

Crown Jewel BuchaBeer is named in honor of the company’s hometown of Fairport, N.Y. Fairport has received historical designation as the "Crown Jewel of the Erie Canal,” the company says. The new brand joins more than 20 craft beer and kombucha flavors available at the company’s Tap Room and marketed in beverage outlets regionally. The new brand was recently released for regional distribution.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

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