By JENNIFER ZEGLER
The saying goes, “don’t judge a book by its cover,” but can you judge a beverage by its package? Well, Beverage Industry did and here we feature the designs we selected as the Best Packages of 2006. Taking into account the packages’ innovation in design, differentiation in their category and marketing plans, these packages led the pack this year. The packages include glass, aluminum and PET. They also range from established brands with new marketing positions to new brands stamping out their own unique footprint.