The Dr Pepper Museum in Waco, Texas, will celebrate RC
Cola’s 100th Anniversary on April 23 with RC & Moon Pie Madness,
a family festival that will feature Moon Pie races, a
“Texas-sized” Moon Pie, a Moon Pie eating contest, and the crowning of Mr. and Mrs. Moon Pie. Admission to the museum will be free for the day.
Pinot’s ‘Sideways’ boost
The Oscar nominated movie “Sideways” has
spawned a new breed of Pinot Noir lovers, according to ACNielsen. Sales of
the varietal wine were up 16 percent for the 12 weeks ending Jan. 15 vs.
the same period the year before, which happens to coincide with the release
of the movie. The protagonist of the sleeper hit film is a fan of the wine
and waxes about it and the skills required to grow pinot noir grapes during
a tour of central California’s wine country.
Golfing with the Goose
U.S. Open golf champion Retief Goosen has signed on as
pitchman for Bacardi’s Grey Goose Vodka. The Goose, as Goosen is
known on the golf circuit, is ranked fifth in the world, and is a two-time
winner of the U.S. Open. The multi-year promotional agreement includes the
use of Goosen’s name and image, and his services as corporate host
for Grey Goose Vodka’s PGA Tour hospitality program and guest on the
Golf Channel’s “The Grey Goose 19th Hole” program. In goodtaste
He might have earned a reputation for being tasteless
on the airwaves, but taste is exactly what syndicated radio personality Tom
Leykis is counting on for his most recent gig as host of “The Tasting
Room,” a new radio program devoted to wine, beer and spirits. The
show is intended to be accessible to a broad audience, not just
aficionados. Leykis will interview vintners, distillers and industry
experts, discuss trends, travel experiences to alcohol-producing areas of
the world, and food and alcohol pairings.
Coffee has always been a beverage of choice on college campuses for finals week all-nighters, but
according to a CCN report, Centre College in Danville, Ky., is actually
giving class credits for learning about the brew. “The Cafe and
Public Life” is a three-week course that examines coffee and its
effects on history and society, particularly the concept of coffeehouses as
meeting places and their relationship to democracy and neighborhood
The course is one of several at colleges across the
country, including Emory University, the University of Washington, and the
University of California -Irvine.Bubbling
Perrier Natural Sparkling Mineral Water selected
filmmaker Nimrod Antal as the winner of the Perrier Bubbling Under Award for his work in “Kontroll.” The award,
which was given at the 2005 U.S. Comedy Arts Festival in Aspen, Colo.,
recognizes an emerging actor, writer or director who has demonstrated
outstanding comedic film talent.
“Nimrod Antal gives viewers a glimpse into the
exciting future of comedic film with his darkly humorous storylines,”
says Mike Hoynes, Perrier senior marketing manager, of Antal’s Tim
Burton-like style. “His film exhibits creative insight, clever
direction and remarkable character development.”
Dejected U.S. hockey fans can try to overcome their
disappointment about the NHL lockout and get their hockey fix by entering
Czechvar Premium Lager’s sweepstakes to win a trip to Prague and the
Czech NHL Playoffs this spring. More than 300 National Hockey League
players are playing in Europe during the canceled U.S. season, and the
Czech beer, imported by Distinguished Brands International, is offering a
trip for two to see the expatriate players via case cards, on-premise entry
forms, on the Internet or by mail.
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Beverage Industry’s November issue features our annual Craft Beer Report where we provide insight about how the craft beer segment is recovering after the onset of the pandemic halted many on-premise sales. Also in this issue we analyze the factions of the dairy drinks and dairy alternatives, the latest trends impacting the use of protein ingredients in beverages, the release of our annual Trucks Report with updates on 2021 releases, and much more!