Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!

Last Drop

June 15, 2008

Homebrewer champion
Boston Beer Co., brewer of Samuel Adams beers, hosted the 2008 Patriot Homebrew Contest this spring. Adam Walsh, a homebrewer from Massachusetts, created a recipe for India Pale Ale (IPA) that beat entries from all over New England. Samuel Adams will brew his Patriot Homebrew IPA at its Boston brewery to be served at the Samuel Adams Brewhouse in Gillette Stadium during the entire 2008-2009 football season. In addition to his beer being served, Walsh also received a cash prize of $2,000.
 
Expensive wine bottle
 Fine & Rare Wines Ltd., a London-based fine wine merchant, sold a rare bottle of 1811 Chateau d’Yquem for a record price of 37,900 pounds Sterling, which equals $75,800. The bottle was sold to Cellarworks, a New York-based consultancy that specializes in architecturally designed fine wine cellars. Jamie Graham, sales director, described the sale as further proof that the weak U.S. dollar is not discouraging top transatlantic collectors from buying the rarest, most collectible fine wines.
 
Red wine wedding
 Villa di Capezzana served its 2004 Carmingnano at Ivana Trump and Rossano Rubicondi’s wedding reception in April. It was the only red wine served. Alessandra Rotondi, wine consultant for the wedding, chose the red wine for the celebrations. Villa di Capezzana Carmignano 2004 is produced within the DOCG zone of Carmignano, one of the smallest wine zones in Tuscany, the company says.
 
Pop-up shops
 This spring, Courvoisier teamed up with clothing brand Lifted Research Group’s Co-founder Jonas Bevacqua (left). Bevacqua joined music artist Jermaine Dupri to bring Beam Global Spirits & Wine Inc.’s “Find Greatness Within” advertising campaign to life with a series of “pop-up” shops. The shops appeared in five major U.S. cities, and showcased co-branded designs, personally customized by Bevacqua. The shops also featured Courvoisier’s Exclusif.
 
Sonoma wine stars
 The Sonoma County Winegrape Commission is looking to honor restaurants and wineries that are committed to supporting the efforts of the 1,800 Sonoma County winegrape growers. For wineries, Sonoma County Wine Stars must display “Sonoma County” on 95 percent of front wine labels, and for restaurants in Sonoma County, the wine stars are restaurants that feature 50 percent Sonoma County wines on their wine lists. The Sonoma Wine Star Program is expanding to the greater Bay Area from Napa to Sacramento.
 
Chief beer officer
 A year ago, Four Points by Sheraton appointed its first-ever Chief Beer Officer, Scott Kerkmans. The work load of a CBO is more than Kerkmans realized it would be, so he is looking for a Best Brews Summer intern, he said. The intern’s duties would include beer tasting, trend research and brewery relations. The intern must be 21 years old, and the position starts in August. Kerkmans expanded the program by traveling to large beer festivals and is educating guests on beer through his beer blog, fourpoints.com/cbo.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

PepsiCo + poppi

PepsiCo completes acquisition of poppi

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Jessica Jacobsen

    Last Drop: Positive outlook

    See More
  • The Last Drop

    See More
  • The Last Drop

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing