Packaging News: Stella Artois debuts in cans
Anheuser-Busch InBev’s Stella Artois is available for the first time in a 14.9-ounce aluminum can. The silver can features the silhouette of Stella Artois’ signature chalice glass, and is sold nationwide in four- and 10-pack configurations. The 10-pack is a space-saving, easy-to-open refrigerator pack called “Pour le Fridge,” which is French for “for the fridge.” The new can will allow beer connoisseurs to enjoy Stella Artois at outdoor occasions where glass bottles and signature chalices might not be permitted, the company says.
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