New Belgium Brewing entered into the Eau Claire, La Crosse, Menomonie and Wausau areas of Wisconsin. The rollout will begin with the portfolio of New Belgium 12-ounce bottles, along with 22-ounce Fat Tire, 1554 and Mothership Wit. The products will be available on draft in November. New Belgium previously entered Milwaukee, Madison, Sheboygan/Manitowoc, Door County and Green Bay in May.
“Our growing presence reflects our enthusiasm about being in Wisconsin,” said Bryan Simpson, spokesperson for New Belgium. “This has been an excellent year for expansion at New Belgium, and Wisconsin is proving to be a great market.”