In a recent Insights from Nielsen, the market research firm highlights that consumers are showing preference for multinational brands in a growing number of beverage categories.
Like consumers during Christmas and New Year's Eve, the readers of Beverage Industry feel the love for whiskey as 73 percent of voters named Stillhouse Spiced Cherry Whiskey their favorite new beverage in Readers’ Choice: New Product of the Month poll for November.
Consumers’ desires for functional, healthy, yet refreshing beverages has placed a greater demand on manufacturers’ research and development (R&D) divisions.
Although Tom’s work will not be part of Beverage Industry’s publication anymore, his legacy will be remembered by the staff and readers as a man who truly was passionate about his work.
Heritage brands are finding more ways to ensure consumers who are looking for something new and exciting will find favor with storied brands through new product innovation. In the recent Readers’ Choice: New Product of the Month poll for October, we saw that the readers of Beverage Industry feel the same way.
To aid beverage manufacturers, color suppliers are working to develop stable and vibrant natural color solutions as more consumers seek clean-label beverages.
If social media is any indication of what millennial consumers want, it is likely that we will see more innovation coming out of these beverage categories as beverage-makers look to reach this generation.