Alcohol migration trends have impacted the U.S. beer market. However, beer manufacturers are combating this trend through innovative new product releases.
Recently, the National Association of Convenience Stores (NACS) announced two new pilot tests that focused on the messaging of beverage attributes in order to increase sales.
Migration trends across the alcohol beverage market have challenged the beer category, which has seen increasing market share competition from the wine and spirits categories.
Currently, hard seltzer brands have garnered much of the attention with new entrants in the market while established brands have expanded their presence.
With the first Readers’ Choice: New Product of the Month in the books for 2018, it looks as though readers of Beverage Industry still have health and wellness on their minds. For the January poll, the Top 3 vote-getters tap into healthy hydration trends.