Alternative Drinks

2013 State of the Industry: Dairy & alternatives

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According to Chicago-based Mintel’s April 2013 report “Dairy and Non-dairy Milk – US,” the “other milk” segment, which includes ready-to-drink milk or milk substitutes, refrigerated kefir/milk substitutes/soy milk, and refrigerated milkshakes/non-dairy drinks, makes up 7.3 percent of the total U.S. dairy and non-dairy milk market. This represents a more than 30 percent increase in market share since 2010, it reports. Mintel also predicts that this category will continue to see growth through 2017 to reach nearly $2.9 billion in sales.


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Muscle Milk promotes strikeouts for charity

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CytoSport’s Muscle Milk partnered with Los Angeles Dodgers pitcher Clayton Kershaw in a charitable marketing partnership.


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Liquid supplements make strides in a changing landscape

Consumers show favorable image of supplements.
By Jessica Jacobsen
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The old saying that “An apple a day keeps the doctor away” might someday transition to “A supplement a day keeps the doctor away” as topics such as the U.S. obesity rate, an aging baby boomer generation, and increased energy/alertness continue to bring attention to the nutritional/dietary supplement segment, according to market research firms.


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Drink Chia grows its packages

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In an effort to offer greater value to consumers, Drink Chia LLC increased the package size of its same-named omega-3 superfood drink from 8 to 10 ounces.


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Kwass’Up takes the plunge

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Kwass’Up, a new non-alcohol malt beverage brand by Pure Ally, Ft. Lauderdale, Fla., showcased its adventurous side by sponsoring this year’s Coney Island Polar Bear Club New Year’s Day Swim.
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Coconut water finds a home in the beverage market

By Jessica Jacobsen
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 In Fred Heatherton’s novelty song, “I’ve Got a Lovely Bunch of Coconuts,” the composer depicts a showman prodding people to play a game involving coconuts in order to make him rich.  


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Mix1’s ‘dream’ redesign

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 Mix1 Nutritional Shakes unveiled its newly packaged fruit-flavored shakes.  


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BodyArmor Superdrink

BodyArmor offers hydration, nutrition benefits
By Jennifer Haderspeck
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 When BodyArmor Chief Executive Officer Lance Collins was preparing to launch a new beverage line in early 2011, he wanted to come back into the beverage industry with something special that would be the next evolution in nutrient-enhanced drinks.  


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Celsius’ colorful redesign

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 Celsius Holdings Inc. redesigned the packaging for its ready-to-drink supplement beverages. 


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Dairy alternatives grow, make their mark

2012 dairy beverage sales and trends
By Jennifer Haderspeck
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 Dairy alternative drinks are becoming so mainstream that they might soon deserve their own name, says David Sprinkle, research director and publisher of Packaged Facts, Rockville, Md.  


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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