As beverage-makers develop new offerings to meet a growing number of consumer need states and drinking occasions, contract packaging and manufacturing is becoming a go-to solution for many brand owners.
Despite seeing significant growth during the 2010-2015 timeframe, the dairy and dairy alternatives category has seen a deceleration in growth, according to experts. Although the growth will be at a slower pace, the category still is expected to continue gaining share in the beverage market going forward.
When Greg Steltenpohl founded Los Angeles-based Califia Farms LLC in 2010, producing nitrogen-infused and cold-brew coffees was not yet on his radar. Best known for its premium plant-based almond milks that are packaged in iconic hourglass-shaped carafes, Califia Farms’ portfolio has grown to include more than 60 SKUs, including a variety of almond milks, coffee creamers as well as a line of specialty citrus juices. Yet, its ready-to-drink (RTD) cold-brew coffees and coffee concentrates have provided extensive reach into the coffee category.
+Red Elixir LLC now offers its self-titled functional beverage, which is designed to recharge, extend and defend the physical body’s response, while increasing the body’s natural performance, the company says.