Cola variety joins company’s collection of negative-calorie drinks
July 1, 2014
Celsius Holdings Inc., Boca Raton, Fla., announced its newest flavor, Celsius Negative Calorie Cola, which will be unveiled July 4 during the Subway Firecracker 250 at the Daytona International Speedway.
Ten years ago, U.S. consumers might have thought you were a bit “nutty” if you told them that coconut water would be a multimillion-dollar beverage category one day. In fact, Vita Coco Co-founders Michael Kirban and Ira Liran didn’t even believe it at that time.
Flashing back to arts and crafts projects from childhood, a common instruction from parents and teachers was to “use what you have.” Shaun Roberts took that concept a step further when he developed KonaRed juices.
Cocozia, a brand of Epicurex LLC, North Miami Beach, Fla., is expanding its reach into Earth Origins Market and Mom’s Organic Market stores. The coconut water brand will be available at more than 10 Mom’s Organic locations in Maryland, Pennsylvania and Virginia. Earth Origins Markets has locations in Florida, Maryland and Massachusetts.
During May, the medical and dietary communities recognize Celiac Awareness Month, shedding light on the gluten-related autoimmune disease that impacts approximately 3 million Americans, according to the University of Chicago Celiac Disease Center.
EnergizeMe, FocusMe, CalmMe and SleepMe packaged in Rexam’s 12-ounce Sleek cans
April 28, 2014
OrganicMe, a Scottsdale, Ariz.-based subsidiary of True Me Brands, launched four new functional beverages that span multiple occasions and need states throughout the day, the company says. U.S. Department of Agriculture-certified organic and 100 percent natural, the drinks are packaged in 12-ounce Sleek cans from Chicago-based Rexam BCNA.
Sales and marketing agreement to complement distribution relationship
April 28, 2014
KonaRed Corp., Koloa, Hawaii, announced that it has formally expanded its relationship with Splash Beverage Group Inc., Ft. Lauderdale, Fla., by signing a sales and marketing agreement to complement the duo’s distribution agreement.