Alternative Drinks

Four times the chill

Just Chill now offers its all-natural stress relief beverage in new four-pack options. The latest packaging from the Southern California brand allows for better storage and easier distribution to consumers, the company says.
Read More

Brands getting in the mix

Flavors and function next step for drink mixes

Established brands continue to lead the drink mix category, although some varieties did experience contraction in the last year. The overall drink mix category grew 1.6 percent for more than $609.7 million in sales for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart, according to SymphonyIRI Group, Chicago. Fruit drink mixes made up a majority of the category with $590 million in sales, which represents a 1.6 percent growth.


Read More

Almond milk expands dairy alternative base

Shifts among category leaders took place in the dairy alternatives market as almond milk and kefir helped contribute to category growth. The refrigerated kefir, milk substitutes and soymilk category grew 16.4 percent for $608.3 million in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart.


Read More

Sleek and mellow

Marley Beverage Co., operating in partnership with Southfield, Mich.-based Viva Beverages, offers its line of Marley’s Mellow Mood lightly carbonated relaxation drinks in 12-ounce Rexam Sleek cans. The skinny cans are designed to help the brand stand out on shelves and offer environmental and sustainability benefits thanks to the recyclability of aluminum, the company says. Also available in ready-to-drink tea varieties, Marley’s Mellow Mood drinks are available in more than 60 markets in the United States and more than 12 countries. Featuring the image of musician Bob Marley, the relaxation beverages donate a portion of its proceeds to 1Love.org, a Marley family non-profit initiative that continues the musician’s legacy, the company says.


Read More

EVR’s rejuvenating shift for better appeal

From Préventiv Waters to EVR, brand alters its positioning

For the past two decades, researchers have been extensively studying resveratrol, a naturally occurring compound commonly found in the skin of red wine grapes that is said to have anti-aging, cardiovascular and anti-cancer benefits. Looking to hone in on those benefits, Jonathan Straub, a sales executive, put together a team of experts to help him launch a functional beverage that contained the powerful antioxidant.


Read More

Beverage Beat: An Allergen Aware World

Elizabeth Fuhrman explores the world of allergen friendly products.
I once dreamed of baking treats for my daughter’s birthdays to take to school to share with her friends like my mother did when I was a child. When my friend told me that her children can only bring store-bought treats to school because of allergens, among other safety concerns, I was disappointed to hear that, but after reporting on the beverage and food industries for nine years, I was not surprised.
Read More

Up Close With Neuro Drinks

California company creates functional formulas for every waking moment.
When people describe products from Neuro Drinks, Santa Monica, Calif., the company’s President Paul Nadel has heard everything from water to energy drink to functional beverage. But Nadel would describe Neuro another way: “We really are a full lifestyle brand,” he says.
Read More

Last Drop: Social interaction

Expo West provides insights on benefits of social media, says Beverage Industry Managing Editor Jennifer Zegler.

Read More

Up Close With... NextFoods

The American College of Gastroenterology reports that 95 million people in the United States suffer from at least one type of digestive problem - that’s nearly one-third of the total population.
Read More

Protein drinks grow through new formulations

New formulations expand the appeal of protein category.
Read More

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

Table Of Contents Subscribe

Bottled Water Trends

Which bottled-water trend will fare the best in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!