Fresh out of college in 1991, Mark Rampolla ventured to Latin America as a Peace Corps. volunteer in Costa Rica. He also spent time in Mexico, Central America, the Caribbean and Brazil. During his travels, Rampolla was enlightened by many things within the Latin American culture, including a popular regional drink: coconut water.
Coupled with its Big Apple campaign, the FRS Co. partnered with multi-faceted entertainer Nick Cannon to promote the debut of all-natural Healthy Protein and Healthy Energy beverages in sleek, recyclable and resealable bottles.
In 1999, the U.S. Food and Drug Administration (FDA) approved a health claim allowing soymilk manufacturers to state that consuming 25 grams of soy protein in a diet that is low in saturated fat and cholesterol can reduce the risk of coronary heart disease, says Virginia Lee, senior research analyst at Chicago-based Euromonitor International. This claim boosted the popularity of soymilk, and it continues to be the most popular dairy alternative beverage today, she says. However, the research firm estimates that sales of soymilk declined 5.8 percent from $981 million in 2009 to $924 million in 2010, and another 8.5 percent in 2010 reaching $846 million in 2011.
Just Chill now offers its all-natural stress relief beverage in new four-pack options. The latest packaging from the Southern California brand allows for better storage and easier distribution to consumers, the company says.
Established brands continue to lead the drink mix category, although some varieties did experience contraction in the last year. The overall drink mix category grew 1.6 percent for more than $609.7 million in sales for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart, according to SymphonyIRI Group, Chicago. Fruit drink mixes made up a majority of the category with $590 million in sales, which represents a 1.6 percent growth.
Shifts among category leaders took place in the dairy alternatives market as almond milk and kefir helped contribute to category growth. The refrigerated kefir, milk substitutes and soymilk category grew 16.4 percent for $608.3 million in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart.
Marley Beverage Co., operating in partnership with Southfield, Mich.-based Viva Beverages, offers its line of Marley’s Mellow Mood lightly carbonated relaxation drinks in 12-ounce Rexam Sleek cans. The skinny cans are designed to help the brand stand out on shelves and offer environmental and sustainability benefits thanks to the recyclability of aluminum, the company says. Also available in ready-to-drink tea varieties, Marley’s Mellow Mood drinks are available in more than 60 markets in the United States and more than 12 countries. Featuring the image of musician Bob Marley, the relaxation beverages donate a portion of its proceeds to 1Love.org, a Marley family non-profit initiative that continues the musician’s legacy, the company says.
From Préventiv Waters to EVR, brand alters its positioning
June 20, 2011
For the past two decades, researchers have been extensively studying resveratrol, a naturally occurring compound commonly found in the skin of red wine grapes that is said to have anti-aging, cardiovascular and anti-cancer benefits. Looking to hone in on those benefits, Jonathan Straub, a sales executive, put together a team of experts to help him launch a functional beverage that contained the powerful antioxidant.
I once dreamed of baking treats for my daughter’s birthdays to take to school to share with her friends like my mother did when I was a child. When my friend told me that her children can only bring store-bought treats to school because of allergens, among other safety concerns, I was disappointed to hear that, but after reporting on the beverage and food industries for nine years, I was not surprised.
The July 2015 issue of Beverage Industry includes a cover story about Tito's Handmade Vodka, as well as our State of the Industry articles and articles about water enhancers, High Brew, and beverage offerings in foodservice. Check it out today!