Beer brand partners again with Neil Patrick Harris
March 30, 2015
White Plains, N.Y.-based Heineken USA’s Heineken Light beer brand is so confident that it's the best-tasting light beer that it is offering a money back guarantee. To inspire consumers of legal drinking age to try the light beer, the brand once again is partnering with celebrity Neil Patrick Harris on a new commercial and digital video to bring the offer to life in a humorous way.
Keg system utilizes customize air compressor for beer dispensing
March 19, 2015
Heineken USA, White Plains, N.Y., unveiled BrewLock, its patented new on-premise technology that transforms the quality, consistency and environmentally sound delivery of draft beer, the company says. The BrewLock draft beer system is designed to consistently provide a freshly brewed beer taste in an easy-to-install format, it says.
BA reports 18 percent rise in volume for craft brewers
March 16, 2015
The Brewers Association (BA), Boulder, Colo., released 2014 data about the growth of U.S. craft brewing. For the first time, craft brewers reached double-digit (11 percent) volume share of the marketplace, the association reports.
“Come with me, and you’ll be, in a world of pure imagination. Take a look, and you’ll see into your imagination.” Those famous first lines from “Pure Imagination,” the song sung by Gene Wilder in “Willy Wonka and the Chocolate Factory,” might be designed to invoke a sense of childhood bliss in relation to candy and sweet treats in the 1971 movie, but at Lagunitas Brewing Co.’s Chicago facility, the music is designed to welcome legal-drinking-age consumers into a more adult experience.
Although many historians have coined the Industrial Revolution as a turning point in history, it would be interesting to hear what beer historians might say about the current state of this category in relation to the rest of beer’s history and future.