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To celebrate National Pretzel Day on April 26, St. Louis-based Anheuser-Busch’s Shock Top brand blended the taste of a cold beer with the taste and smell of a warm, fresh pretzel in its newest limited-edition beer: Shock Top Twisted Pretzel Wheat. The brand will serve the Belgian-style unfiltered wheat at special events nationwide and on draft at select locations for a limited time.
In our increasingly digital world, it makes sense that people have developed digital forms of currency to coincide with Internet and mobile shopping. Bitcoin was the first cryptocurrency to arrive on the financial scene in 2009 and has since increased in popularity.
Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising, increased digital and social media engagement, and limited-edition packaging to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.” The brand’s new “I Am Rich” campaign represents the values that matter to today’s millennial beer drinker, the brand says. Through the campaign, Miller High Life will showcase that richness is about how you live your life, not how much money you accumulate.
Although it’s common for siblings to attempt to out-compete each other as children, it’s less likely that it will result in a profitable business venture for them as adults. But for brothers Russ and Jim Klisch, what started out as a case of sibling rivalry over who could homebrew the better beer turned into a successful beer business.
North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.
Constellation Brands Inc., Victor, N.Y., reported net sales for the 2014 fiscal year were more than $4.8 billion, a 74 percent increase, following its acquisition of the Grupo Modelo U.S. beer business.
Chico, Calif.-based Sierra Nevada Brewing Co. has invited every one of the more than 2,700 craft breweries across the country to participate in a multi-weekend traveling beer festival this summer. Beer Camp Across America is a celebration for the entire craft beer community, aiming to bring together brewers and their fans, the company says.
How do you imagine the typical brainstorming session goes? Imagine that brainstorming session is about creating new flavors of beer — a market that is growing in size and sophistication.
Sparkling Drink Systems International (SDS), a New York-based at-home carbonation products company, has partnered with Pat's Backcountry Beverages Inc. (Pat’s BCB), Golden, Colo., to produce a range of beer concentrates exclusively for SDS.
Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.
In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)
Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).
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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.