Mix pack designed for consumers seeking interesting, legendary experiences
August 17, 2015
White Plains, N.Y.-based Heineken USA’s Dos Equis brand announced the debut of its limited-edition variety pack: Exploration. The mix pack is designed to appeal to consumers who seek more interesting and legendary experiences, the company says.
From a small brewpub that opened in Chicago’s Lincoln Park neighborhood in 1988, to large-scale brewing operations in Chicago and St. Louis, Goose Island Brewing Co. has made a name for itself in the beer market.
Can Manufacturers Institute launches new campaign, Open Up to Cans
August 5, 2015
Numerous packaging attributes are critical to consumers when making beverage choices, according to new data from the Washington, D.C.-based Can Manufacturers Institute (CMI). The research, which was conducted to support the new Open Up to Cans campaign, focuses on four core beverage can performance benefits: product taste and integrity, innovation, performance and sustainability, CMI says. The campaign promotes the aluminum can as a package for beverages.
The Boston Beer Co. Inc., Boston, reported second quarter 2015 net revenue of $252.2 million, an increase of $20.6 million or 9 percent versus the same period last year. This increase is mainly due to core shipment growth of 7 percent, the company says.
Mid-year measurement shows craft beer industry growth
July 27, 2015
The craft brewing industry has continued its strong growth in the first half of 2015, according to new mid-year data released by the Boulder, Colo.-based Brewers Association, the not-for-profit trade association dedicated to small, independent American craft brewers. American craft beer production volume increased 16 percent during the first half of the year, it says.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!