St. Louis-based Anheuser-Busch (A-B), a division of Anheuser-Busch InBev, announced its acquisition of San Francisco-based Hiball, maker of the organic energy drinks and sparkling energy waters by the same name, as well as Alta Palla ("high ball" in Italian), a brand of organic sparkling juices and sparkling waters.
EcoFocus Worldwide survey data shows several benefits
July 14, 2017
In the craft beer segment, glass bottle packaging remains a strong packaging format. With information from an EcoFocus Worldwide survey, the Arlington, Va.-based Glass Packaging Institute created an infographic highlighting the benefits that glass packaging can offer to craft brewers.
Although market reports suggest that the U.S. beer market has stabilized following years of modest declines, the segments that have helped the category suggest that consumer preferences have shifted when purchasing brewed beverages.
Company aims to bring all-time donation to $1M for nonprofit
June 26, 2017
Since 2014, Coors Banquet drinkers throughout the West have raised more than $750,000 in support of wildland firefighters and their families by consuming the Banquet Beer. This summer, Coors Banquet is once again inviting people to support the wildland firefighters by purchasing Coors Banquet in participating states.
Six-year partnership with the World Wide Fund for Nature aims to double the Wild Tiger Population by 2022
June 22, 2017
Tiger Beer, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is partnering with the World Wide Fund for Nature (WWF) to raise global awareness of the need to protect and double the population of wild tigers by 2022. The brand’s fully integrated Back a Ranger retail and on-premise program, including digital media, PR amplification, limited-edition packaging, point-of-sales (POS) materials and a ‘donation match’ activation, will inspire legal-drinking aged consumers to take action against the illegal tiger trade — the greatest and most immediate threat to the species worldwide, the company says.
Flavored malt beverage available through Labor Day
June 20, 2017
Chicago-based MillerCoors announced the return of the malt-based alcohol drink Zima to the United States. For a limited time only, consumers can pick up a six-pack of the nostalgic beverage just in time for the Fourth of July weekend.