Beer

Repositioned ‘juce’

July 11, 2011

 Roswell, Ga.-based Gila Brew Co., re-launched its CJ Crunk Juce line of flavored malt beverages in new packaging and flavors. The new design targets CJ’s audience of 21- to 29-year-old males and females, the company says. Packaged in 23.5-ounce cans, CJ Crunk Juce features colored bands representing the flavor profiles between the gray gothic text on a distressed black background. The design is intended to help the brand stand out from other flavored malt beverages, the company says. CJ Crunk Juce is available in Fruit Punch, Grape and Watermelon varieties and contains 6 to 12 percent alcohol by volume depending on the market, the company says.  


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Flexibility on tap at MillerCoors’ Milwaukee brewery

A range of products and packages present challenges for flagship brewery
June 20, 2011

The MillerCoors brewery in Wisconsin is located on a 90-acre campus in the heart of Milwaukee, in what used to be the corporate headquarters for Miller Brewing — MillerCoors now has its headquarters in Chicago.


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MillerCoors spotlights its innovations

New packages draw attention, ensure a competitive advantage
June 20, 2011
There are certain things you’ll see in most beer commercials on TV: attractive women, endearingly lunkheaded guys, streams of golden brew. And there’s one thing you’ll see in commercials for Miller Lite, Coors Light and other MillerCoors products: A reference to the packaging. “In all of our commercials, you will see a package featured,” says Curtis Babb, MillerCoors’ director of packaging materials and development. “It’s not just talking about the brand esoterically. It talks about the brand with the package, specific to that particular communication.”


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Heineken, Coca-Cola and Cheerwine promotions

March 7, 2011
Heineken and Coca-Cola support sports and more marketing-related news.
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'One case at a time'

March 7, 2011
Anheuser-Busch InBev wholesaler Del Papa Distributing maintains family ownership, relationship-based business practice.

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2011 Beer Report: Another year of trading places

March 7, 2011
After the previous year’s trend of trading down to below-premium brands, in 2010 brewers narrowed the price gap between below-premium and premium brands.
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Last Drop: Made in the U.S.A.

February 7, 2011
Beverage Industry Managing Editor Jennifer Zegler provides insight on two home-grown categories benefiting from domestic preferences.

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Boston Beer's ongoing revolution

February 7, 2011
The Boston Beer Co. continues to expand the boundaries of beer.

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Heineken USA's international appeal

November 12, 2010
Heineken’s portfolio of import beers grows following its acquisition of CCM.  This year’s acquisition of Fomento Económico Mexicano S.A.B. de C.V.’s (CCM) beer operations by Heineken N.V., Amsterdam, is described as a love story within a business context by John Nicolson, New York-based Heineken Americas’ regional president.

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Last Drop: Pairing proliferates

July 9, 2010
Craft beer takes cues from the wine, notes Managing Editor Jennifer Zegler.

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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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