The Oskar Blues Brew School, Brevard, N.C., announced that its first 20 students are preparing to take the General International Beer and Distribution Certification exam in a few weeks. One of those students has already been offered, and accepted, the position of assistant brewer at Oskar Blues’ North Carolina brewery.
Through a partnership with K2 Sports, MillerCoors’ Coors Light and Coors Banquet brands are giving fans of legal drinking age the chance to win a variety of prizes that will make their skiing or snowboarding experiences even more memorable.
If you were to ask Bret Williams a year ago whether he would ever sell Vermont Hard Cider Co., the answer would have been, “No.” When the president and chief executive officer of the Middlebury, Vt.-based company originally purchased the Woodchuck hard cider brand and facility in 2003, it was not about developing a big company or brand; it was about saving jobs.
St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev, is adding some berry taste to its flavored malt beverage (FMB) lineup with the release of Bud Light Lime Straw-Ber-Rita. A follow up to the successful Lime-A-Rita, which launched last April and has sold more than 500,000 barrels, the Straw-Ber-Rita is an 8 percent alcohol by volume FMB that blends Bud Light Lime with the taste of a strawberry Margarita, the company says.
In 2012, the total U.S. beer market grew by 1 percent; however, craft beer grew 15 percent in volume and 17 percent in dollar sales, representing a total barrel increase of nearly 1.8 million, according to preliminary data from the Brewers Association, Boulder, Colo.
Among the pumping bass, neon lighting and professional dancers at this year’s nightclub-themed National Distributors Conference for HEINEKEN USA, White Plains, N.Y., a subsidiary of Amsterdam-based Heineken International B.V., the company announced that, for the first time in five years, Heineken Lager is back in the black.
The old saying goes, “There’s no ‘I’ in team.” It’s not too hard to apply that saying to the U.S. beer market as analysts recognize the role different tiers and segments play in the category’s efforts to bring its case and dollar sales positioning back to pre-recession levels.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!