App allows consumers to order cases of beer for delivery with touch of a button
January 15, 2015
St. Louis-based Anheuser-Busch (AB) is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button beer delivery app, which it currently is test-launching in the Washington, D.C., market. When using the app, consumers of legal drinking age can order Bud Light with the touch of a button, and they might even have an “Up for Whatever” experience accompany the special deliveries made through the app.
Dos Equis Marks the Spot campaign designed to boost beer sales during slower months
January 8, 2015
Dos Equis, a premium Mexican beer brand of White Plains, N.Y.-based Heineken USA Inc., introduced a new, fully integrated digital retail and on-premise promotion aimed at driving sales during a period when beer sales typically hit a lull, the brand says. Dos Equis Marks the Spot will run from Feb. 1 through the end of March, with targeted digital platforms and in-store elements inviting consumers to participate in a daily virtual treasure hunt to locate the brand’s famous XXs for the chance to win the “most interesting” winter experiences.
Hard cider company also adds 2 California distributors
December 22, 2014
Sonoma Cider, Healdsburg, Calif., added two new members to its sales team. James Williams was appointed senior vice president of sales overseeing six sales team members, and Ken Komar was named vice president of sales for the company’s Central territory, including Illinois, Indiana, Michigan, Minnesota, Missouri, Ohio and Wisconsin.
Minds + Machines Pioneer Program enables craft brewer to create targeted online presence
December 9, 2014
Fort Collins, Colo.-based craft brewer New Belgium Brewing Co. joined the Minds + Machines Pioneer Program for .beer URLs. New Belgium will be one of the first breweries to use and promote the .beer domains, which include newbelgium.beer, nbb.beer, sour.beer, find.beer and more.