The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.
Mountain Dew, Aquafina lead sports-marketing initiatives
April 13, 2015
Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.
Functional water now available on East and West Coasts
March 16, 2015
Beverage entrepreneur, creator of Fuze and Nos Energy Drink, and co-creator of BodyArmor SuperDrink Lance Collins has joined forces with producer and songwriter Lukasz Gottwald, also known as Dr. Luke, to launch Core Natural Water. The water is ultra-purified and balanced with electrolytes and minerals to achieve a pH of 7.4.