Bottled Water

Real Water packaging goes pink to support Susan G. Komen

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From Oct. 1, 2013, through Dec. 31, 2014, Real Water will offer pink bottles of its water to support the Susan G. Komen organization.


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Sparkling water outpaces bottled water category

Water brands find ways to resonate with consumers
By Jessica Jacobsen
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Marilyn Monroe might have sung about how diamonds are a girl’s best friend, but this mineral isn’t the only thing that’s been sparkling lately.


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Wat-aah! releases special-edition Halloween bottle

Wat-aah! Boo bottle will continue brand’s support of Drink Up
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New York-based Wat-aah! released its Wat-aah! Boo limited-edition bottle to celebrate Halloween and to promote healthy hydration in support of the Partnership for a Healthier America's (PHA) Drink Up initiative. On the label, the brand's Wat-aah! Boy character is portrayed in silhouette and screaming, "Boo!" to surprise its audience, the company describes.


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Essentia Water launches ‘Create a Better You’ photo contest

Promotion invites fans to share inspirational pictures for health and happiness
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Bothell, Wash.-based Essentia Water launched its “Create A Better You” contest on Monday, Oct. 7. The four-week online promotion runs through Nov. 2 and invites contestants 18 years of age and older to share photos that illustrate what inspires them to be healthier and happier on the brand’s Facebook page.


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PepsiCo launches new line of sparkling waters, liquid concentrates

New Aquafina FlavorSplash line targets teens and families
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Purchase, N.Y.-based PepsiCo extended its Aquafina brand with Aquafina FlavorSplash sparkling waters and liquid concentrates. These new zero-calorie products were designed to provide great-tasting, better-for-you beverage options for teens and parents, the company says.


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Wat-aah! launches new TV commercial in support of ‘Drink Up’ campaign

New commercial features Yung Day 1 music group
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New York-based Wat-aah!, a premium brand of functional water for kids and teens, is helping to promote healthy hydration and the “Drink Up” initiative led by the Partnership for a Healthier America (PHA), Washington, D.C., and its honorary chair, first lady Michelle Obama, through a new TV advertisement. In the commercial, Atlanta-based children’s music group Yung Day 1 releases its first single, "Drink Wat-aah!," to encourage kids to hydrate healthily with the water.


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Real Water launches limited-edition pink bottle to support Susan G. Komen

Brand partners with America’s Got Talent judge Mel B to promote breast cancer awareness
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Las Vegas-based Real Water announced a new venture with one of its brand ambassadors and partners Melanie Brown to benefit Susan G. Komen. Brown, also known as Mel B, is a pop star and judge on NBC’s “America’s Got Talent.” Together Real Water and Mel B have designed a limited-edition pink bottle in support of Komen’s mission to save lives and end breast cancer forever.


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blk.+

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For the first time, blk. Beverages LLC expanded its portfolio with blk.+ functional beverages.


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Something Natural releases female-friendly design

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Something Natural sparkling water redesigned its packaging with its female consumers in mind.


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PHA launches Drink Up to encourage water consumption

Michelle Obama, beverage-makers join PHA to support cause
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First lady Michelle Obama and actress, director and producer Eva Longoria joined Washington, D.C.-based Partnership for a Healthier America (PHA), of which Obama is honorary chair, to launch an initiative that encourages everyone to drink more water.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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