Savvy marketers have known for years that packaging can play an important role in communicating a product’s proposition and influencing purchasing decisions. As consumers demand high-quality and healthy products, they also are becoming increasingly interested in the environmental impact of the product’s packaging.
American gymnasts Laurie Hernandez and Simone Biles might have made the balance beam look easy when they won their silver and bronze medals, respectively, at the 2016 Rio Olympics. However, achieving balance in eating, drinking and activity habits might not be as easy for consumers.
As health and wellness gains more attention from consumers, some food and beverage categories have faced new challenges. However, the bottled water market is one beverage category that has benefited from the increased prevalence of better-for-you products as more consumers strive to lead healthier lives.
Just as SKU proliferation has allowed consumers more choices for their food and beverage purchases, the retail channel market has seen its own proliferation of new stores for these products. Natural and organic retailers, also referred by some analysts as fresh format stores, are one channel that has presented competition to traditional supermarket share.
Icelandic Glacial announced that its super-premium lineup of sparkling and still spring waters now is available in uniquely designed glass bottles that are available in 330- and 750-ml sizes and retail nationwide and online for a suggested retail price of $2.99-$3.49 for a 750-ml glass bottle.
Originally operating out of a 4,000-square-foot warehouse and running a fleet of three delivery trucks, Bronx, N.Y.-based Manhattan Beer Distributors has become one of the largest beer distributors in the United States.
Since starting his first bottled water company in Hawaii in 1980, and subsequently launching more than 50 bottled water plants in seven countries, Steven Nickolas has had a longtime fascination with the hydrating benefits of water.
Forty-four percent of consumers are visiting convenience (C-stores) stores more often — and half say they are visiting significantly more often than they did just two years ago, according to Chicago-based Datassential, which surveyed 1,000 consumers and 150 operators for its June “C-Store Keynote Report.” While visiting C-stores, these consumers also are buying more prepared food and beverages, the report notes.
At-home sparkling water system carbonates up to 60 liters of water
September 8, 2016
Airport City, Israel-based SodaStream International Ltd. announced the arrival of its newest sparkling water maker. Previously unveiled at the International Home & Housewares Show with the name Spirit, the entry-level machine,with the U.S.-specific name of The Fizzi, arrives on American retail shelves this month.