Los Angeles-based CORE Nutrition, purveyors of CORE Hydration premium bottled water, announced its major market rollout of its newest innovation, CORE Organic, a USDA Certified, organic fruit-infused beverage with antioxidants and 5 calories in each serving.
As Americans look for better-for-you alternatives to carbonated soft drinks (CSDs), the U.S. bottled water category is reaching unprecedented heights, according to new research from Chicago-based Mintel, which reveals that sales of bottled water increased 6.4 percent to top $15 billion in 2015. The market research firm expects sales to continue ascending at a rapid pace through 2020, with projected sales growth of 34.7 percent for the category, including 75.1 percent growth for the sparkling/mineral water/seltzer segment, it says.
Health and wellness remains an overarching driving factor in the consumer packaged goods (CPG) market today. As such, consumers have increasingly grown cautious of the products that they put in their bodies, with a growing number avoiding sugar-sweetened beverages. But one brand is tackling this issue by trying to reinvent the juice category.
Whether it’s from their friends and family, doctors or TV personalities, Americans have numerous outlets from which to receive advice on how to live a healthy lifestyle. However, the U.S. Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA) are hoping to make it easier for American consumers to make smart food and beverage choices.
Building a successful brand isn’t San Diego-based Suja Life LLC’s only mission. For those in the company, it’s about more than the product. “From a company standpoint, we want to make a difference in the lives of our consumers,” Suja’s Chief Executive Officer and Co-Founder Jeff Church says.