I’m a big fan of movies and eagerly anticipate two events: the Academy Awards and Turner Classic Movies’ (TCM) annual 31 Days of Oscar, which took place on Feb. 26, and Feb. 1 through March 3, respectively. This year, several beverage brands took center stage at Hollywood’s biggest night.
Like many parents, Bob Leary, Peter Dacey and Casey Hoban wanted to provide their children with healthy foods and beverages. With that goal in mind, the three fathers came together with a vision to create a beverage that offered a functional benefit without the excess calories that many child athletes were consuming, explains Leary, co-founder and chief marketing officer at Trimino Brands Co. LLC, Branford, Conn.
Neely named 2017 Trade Association CEO of the Year
April 6, 2017
CEO Update has named Susan K. Neely, president and chief executive officer (CEO) of the Washington, D.C.-based American Beverage Association (ABA), the 2017 Trade Association CEO of the Year, an annual award recognizing outstanding trade association executives. Neely received the award for her forward-thinking leadership as the head of the ABA and her dedication and service to the wider association community, the company says.
Clean drinking water is something most Americans take for granted. Yet, there have been many disasters throughout the years — the 2004 Asian tsunami, Hurricane Katrina and, more recently, the ongoing water crisis in Flint, Mich. — which have called the safety of drinking water into question.
As Perrier Artist of the Year, HOTTEA will kick off a year-long partnership with the brand and will have his original design featured on limited-edition packaging, which will be available in the United States later this year.
With the 47th annual Earth Day (April 22) roughly a month away, consumers increasingly are reminded about the environmental sustainability efforts in which they can participate. But consumers aren’t the only ones who try to take the extra step to be more environmentally conscious.
As consumers’ shopping behaviors continue to evolve, the drug store channel has seen a boon within beverage aisles. Although the channel is struggling to grow, beverages could offer potential for the channel going forward as these stores expand their offerings, says Evan Hoffman, industry research analyst at Los Angeles-based IBISWorld.
Capping a decades-long streak of vigorous growth, bottled water achieved a major milestone in 2016, when it surpassed carbonated soft drinks (CSDs) to become the largest beverage category by volume in the United States, according to New York-based Beverage Marketing Corporation (BMC). Total bottled water volume grew from 11.8 billion gallons in 2015 to 12.8 billion gallons in 2016, an increase of nearly 9 percent, which marked the third year of accelerated growth, the market research firm says.