This fall, as children are heading back to school, the institutions that participate in the federal lunch program will continue to ensure that children and teens will be receiving healthier food, snack and beverage choices, experts note.
Enhanced-water brand celebrates 21st birthday with #SOBENotSorry campaign
August 8, 2016
Sobe, a brand of Purchase, N.Y.-based PepsiCo Inc., is turning 21 this year and launched the #SOBENotSorry campaign as part of its celebration. The brand also released two new flavors: Midnight Mojito (Blackberry Mojito) and En Fuego (Spicy Limeade).
Sparkling and enhanced waters drive category growth
July 11, 2016
Today, consumers are choosing bottled water more often for its natural and healthy attributes. The International Bottled Water Association (IBWA), Alexandria, Va., and Beverage Marketing Corporation (BMC), New York, recently released 2015 bottled water statistics showing that Americans’ consumption of bottled water increased by
7.9 percent and bottled water sales were up 8.9 percent from the previous year.
New lines are zero-calorie, available in select markets in US
June 30, 2016
Culver City, Calif.-based Zevia, the zero-calorie, naturally sweetened soda brand, announced the addition of two new product lines to its portfolio: Energy and Sparkling Water. The new lines will complement the brand's existing share of the natural zero-calorie soda market in the United States, the company says.
Film partnership offers trip to Kennedy Space Center, custom TV spot
June 10, 2016
Aquafina, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the brand's first-ever film partnership of the upcoming summer release of “Ice Age: Collision Course.” In conjunction with the movie, which hits theaters July 22, Aquafina will roll out a custom TV spot and a national consumer sweepstakes, along with engaging retail and digital initiatives, the company says.