Inspired by a consumer-driven social media initiative that gave fans the power to choose its next beverage flavor, Talking Rain Beverage Co.’s Sparkling Ice line announced the release of a new flavor at NACS 2015.
Use of recycled material requires two-thirds less energy than virgin materials
October 19, 2015
New data compiled by New York-based Beverage Marketing Corporation (BMC) shows that between 2000 and 2014, the average weight of a 16.9-ounce single-serve PET plastic bottled water bottle has declined 52 percent to 9.25 grams. This has resulted in a savings of 6.2 billion pounds of PET resin since 2000.
An extremely competitive beverage landscape didn’t stop Beth Wilson-Parentice from pursuing her passion. From managing a Starbucks in Connecticut, to creating concoctions in her Pennsylvania kitchen, Wilson-Parentice overcame financial, production and distribution hurdles to create her own line of natural, organic sparkling beverages.
Bottled water has come a long way in its lifetime, and today, consumers are choosing this natural, healthy beverage more than ever. Industry experts even speculate that the category could grow larger than the carbonated soft drink (CSD) category by the end of the decade.
Convenience stores sit in a unique niche where they are presented with consumers and behaviors not found in any other food or beverage retail sector. The biggest challenge, yet opportunity, is that 84 percent of items purchased at convenience stores are consumed within the hour of purchase, according to the National Association of Convenience Stores (NACS), Alexandria, Va.