New Packages

BV Coastal Estates' new look touts quality

Bold, sophisticated label harkens to heritage but adds modern twist
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In June, BV Coastal Estates introduced a new look that represents the increased quality of its wine as well as the brand’s heritage.


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Double V Distillery gives moonshines a new look

New packages include cowboy-style typography, kraft labels
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With the assistance of Sasquatch Agency, Double V Distillery released new labels for its Colonel Cobb Moonshine and Colonel Cobb Apple Pie varieties.


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Coca-Cola replaces logo with Top 250 millennial, teen names

Share a Coke campaign invites fans to find bottles with friends' names
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As part of its summer campaign “Share a Coke,” The Coca-Cola Co. personalized the experience by swapping out its logo on 20-ounce bottles for 250 of the nation’s most popular names among teens and millennials.


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Fuga Life now available in Sleek cans

New can size helps package stand out on shelf
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Aquarena Beverage released its Fuga Life energy drink in 12-ounce Sleek cans from Rexam.


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Pittsburgh Brewing Co. adds final 2014 Pittsburgh Pirates-themed can

Pittsburgh Pirates-themed lineup supports craft brewer's 95 Days of Summer campaign
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To help cheer on the Pittsburgh Pirates this season, Pittsburgh Brewing Co. added its third and final Collector Series Beer Can: “Raise the Jolly Roger.”


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Long Island Iced Tea develops summer-themed image

Fresh fruit imagery highlight tropical flavors
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Long Island Iced Tea and Tigre Creative Inc. collaborated to develop a new brand identity and design for the ready-to-drink iced tea brand.


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HiBall Energy designs can for women

8.4-ounce offers smaller serving size, is easier to carry
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Hiball Energy introduced four of its most popular sparkling energy waters and two of its organic energy drinks — including a new Ginger Ale flavor — in smaller-sized 8.4-ounce cans from Ball Corp.


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Formula O2 launches oxygenated energy drinks in Rexam cans

Can's barrier properties protect energy drink's oxygen content
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Formula O2 launched a new line of oxygenated energy drinks in 16-ounce Rexam cans.


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Rogue releases American Amber Ale in grenade cans

New packaging salutes US military
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On June 1, Rogue Ales and Spirits celebrated the American armed forces with the release of its Rogue American Amber Ale in 16-ounce grenade cans.


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El Jimador gets into the World Cup spirit

Soccer-themed bottles cheer on the US, Mexico teams
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Brown-Forman Corp.’s el Jimador brand, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, donned team colors for its special-edition FIFA World Cup tournament bottles.


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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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