Health and wellness, convenience trends drive beverage innovation
December 11, 2015
Creating a new beverage presents myriad challenges. According to Chicago-based Mintel’s Global New Products Database, 3,142 new beverages were released in the United States from January to October 2015.
Constellation Brands Inc., Victor, N.Y., announced an agreement to acquire San Diego-based Ballast Point Brewing & Spirits. One of the fastest growing craft beer companies in the United States, Ballast Point beer portfolio contains more than 40 different varieties, including its Sculpin IPA and Grapefruit Sculpin IPA, the company says. The partnership with Ballast Point will enable Constellation Brands to compete in the craft beer segment, further strengthening its position in the highest end of the U.S. beer market, it adds.