During a first-time visit to St. Louis in late August, my family and I had the opportunity to sample many beverages. We tried Bitt’s Cold Press, a cold-brew coffee that is brewed and bottled at St. Louis-based Arthouse Coffees, cooled off at an old-fashioned soda shop, and attended “beer school.”
Blue Moon celebrates 21st birthday with year-long marketing campaign
October 14, 2016
Bacardi Ltd. announced the release of Smart Cube technology from Martini. The traditional ice cube-shaped device can be added to a drink with regular ice cubes. As the drink is consumed, the Martini Smart Cube uses Bluetooth technology to anticipate when a drink is finished and communicates with the bar in real-time, the company says.
Weedwacker, Endeavor Double IPA now available in aluminum cans
October 14, 2016
Expanding on its lineup of canned craft beers, Saint Arnold Brewing Co. added two additional year-round brews to its canning program. Six-packs of 12-ounce cans of Saint Arnold Weedwacker and four-packs of 12-ounce cans of Saint Arnold Endeavor Double IPA now are available in stores.
A part of its lineup of seasonal beers for the fall, New Belgium Brewing Co. announced that Le Terroir Dry-Hopped Sour Ale will be available packaged in 22-ounce bomber bottles for the remainder of 2016.
Acquisition expands Colorado distribution of import, craft beers
September 19, 2016
Craft and import beer distributor C.R. Goodman, Aurora, Colo., announced that it will sell the assets of its distribution business to New York-based Breakthru Beverage Group’s Colorado division: Breakthru Beverage of Colorado. Since it began operating in Colorado in 2006, C.R. Goodman has grown into one of the top craft and import distributors in the state, the company says.
In celebration of its 20th anniversary, Stone Brewing Co. released a limited-edition celebratory double IPA: Stone 20th Anniversary Citracado IPA, which is brewed with avocado flower honey and Citra hops, the company says.
As the saying goes, “the sky’s the limit.” When it comes to the beverage market and introducing new products, that saying certainly holds true. However, beverage-makers aren’t just expanding their year-round portfolios to capitalize on their limitless potential, but also are taking a much more “limited” approach.