While attending the University of Vermont from 2004 to 2007, Andy Jones took notice of the impact that craft beer was having on the U.S. market. However, when he returned home to Washington, D.C., the presence of brands was inconsistent to what he had been accustomed to in Vermont.
When it comes to food and beverage pairings, many often think of wine, but as beer sales continue to grow and craft beer gains an even firmer foundation, consumers have gained interest in matching their beers with food.
Summit Brewing Co., St. Paul, Minn., has served both craft beer and its community since 1986. To Summit, it’s not just a priority to brew fine, hand-crafted beer, but also to give back to the community that has supported it throughout the years. The company feels that great beer is even better when it’s shared with family and friends.
Around the Bend Beer Co.’s Puffing Billy American brown ale launched in six-packs of 12-ounce bottles for the first time. Named after a legendary steam locomotive, Puffing Billy presents a label that fits into the Chicago-based startup brewery’s existing profile with an imaginative steampunk-inspired design, the company says.
The craft beer market has a range of different consumers. There are the avid beer consumers who are tapped into the latest styles and trends, but there also are the ones who lean on their friends for suggestions. But no matter which type of consumer an individual is, he or she is not at a loss for some new, unique beers as the segment continues to grow.
The old saying goes that a picture is worth 1,000 words. For beverage-makers, the design of their packages far exceeds that word count as it serves as the first in-person connection to consumers — both new and old.