“Come with me, and you’ll be, in a world of pure imagination. Take a look, and you’ll see into your imagination.” Those famous first lines from “Pure Imagination,” the song sung by Gene Wilder in “Willy Wonka and the Chocolate Factory,” might be designed to invoke a sense of childhood bliss in relation to candy and sweet treats in the 1971 movie, but at Lagunitas Brewing Co.’s Chicago facility, the music is designed to welcome legal-drinking-age consumers into a more adult experience.
In Beverage Industry’s 2015 New Product Development Outlook study, 18 percent of respondents named cinnamon as a top-selling flavor for2015. Although we are early into the new year, it seems as those the readers of the magazine are carrying that assessment in their voting records.
Looking to expand its reach and bring its beers to even more customers, Minneapolis-based 612Brew launched three of its distinctive craft brews — Six, Unrated Rye IPA and Gateway Park Lager — in 12-ounce cans from Rexam Beverage Can North America, Chicago.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!