The old saying goes that a picture is worth 1,000 words. For beverage-makers, the design of their packages far exceeds that word count as it serves as the first in-person connection to consumers — both new and old.
Small and independent craft brewers across the country have created a special beer in honor of American Craft Beer Week (ACBW), May 16-22. The campaign, hastag #MakeSmallBeerBig, aims to celebrate the week with the Biggest Small Beer Ever Made, which was made by participating brewers in all 50 states using the same ingredients and recipe, according to Boulder, Colo.-based Brewers Association (BA).
Nielsen CGA on-premise data highlights growth in spirits, decline in beer
April 19, 2016
Nielsen CGA, a branch of New York-based Nielsen, released its first fully projected on- premise measure for the U.S. Beverage Alcohol market which takes a side-by-side look at the state of the U.S. Beverage Alcohol market compared with Great Britain, a market in which full measurement has been available for 10 years, the company says. Great Britain is a gateway for United States’ on-premise retailers and drinks businesses into Europe given the similarities between the two regions, according to the market research firm. The insights from this report highlight opportunities both domestically and internationally, it adds.