As the COVID-19 shutdown continues to wreak havoc on the economy, beverage companies are getting creative when it comes to boosting revenue and connecting with consumers.

A new study on the impact of the COVID-19 pandemic on craft distillers reveals that 41 percent of their sales evaporated — worth more than $700 million — and 31 percent of their employees have been furloughed. A significant portion of these losses was attributed to the shutdown of on-site sales from tasting rooms and other on-premise sales.