Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform.
For more than a decade, C4 has been a trailblazer in the active nutrition category and with this rebrand, Nutrabolt will launch a new era of pre-workout products, amping up its lineup, it says. To kick off the rebrand, C4 is unveiling a multifaceted brand campaign that highlights what happens when already hard hitting gym goers have the opportunity to hit even harder with the help of C4 pre-workout, the company notes.