BUBBL’R, a sub-brand of Klarbrunn, expanded its sparkling water line with the release of Triple Berry Breez’r. Made from a combination of blueberries, raspberries and blackberries, BUBBL’R Triple Berry Breez’r was created as the company recognized that berry flavors were some of the fastest growing flavors in the sparkling category, the company says. Berry flavors are dominating the enhanced sparkling water category, with Black Raspberry as the No. 1 flavor and Blue Raspberry as the No. 3 flavor in the category, according to the company. Blackberry also is one of the fastest growing sparkling water flavors. Consumer polling indicated that blueberry and raspberry flavor combinations trended highest in purchase intent among consumers ages 21-40, it adds. BUBBL’R’s Triple Berry Breez’r is available in single serve 12-ounce slim cans and take-home six-packs. These packages are available in a variety of grocery and convenience stores throughout the central United States.
Klarbrunn/WIS-PAK Inc., Watertown, Wis.
Distribution: Select markets