Ramsey, N.J.-based Cascadia Managing Brands announced that Managing Partner Bill Sipper will address the Dubai Drink Technology Congress in Dubai, United Arab Emirates, which will take place May 16-18 at the Dubai International Convention and Exhibition Center.
An exclusive conference and exhibition and conference for the beverage industry in the Middle East and North Africa Region, the Dubai Drink Technology Expo (DDTE) is a platform for suppliers and manufacturers to broaden their reach and enter the ever growing Middle East, Africa, Mediterranean and Asian Markets, the company says. More than 10,000 beverage professionals from the regional beverage industry are expected to attend the conference, it adds.
Sipper is scheduled to present “Managing Brands and Distributorships” on the conference’s first day and “Building Successful Brands” on the second day, the company says. During Sipper’s 27-year beverage career, he has served senior executive and c-level positions with brands including Evian, Clearly Canadian, New Leaf Tea, Nantucket Nectars, Odwalla and Naked Juice.
Cascadia Managing Brands provides offers cradle-to-graduation management and direction of non-alcohol beverage and food companies, it says.
“Our team can cover every function a food or beverage company needs, based on all of our experience, and at a fraction of what it would cost a company to staff themselves and without the many mistakes that are commonly made and cost much money,” Sipper said in a statement. “We pride ourselves on thinking [out] of the box. If a large company needs assistance, we will focus on the type of disruption they are typically not used to seeing because they [are] so large and set in their ways. When we work with small companies, we focus on getting them a larger bang for their buck and make them look larger than life to the industry. I am humbled to be asked to speak at another international conference, this time in Dubai, and offer our advice and counsel to Middle East, North African and Mediterranean beverage companies.”
Sipper also will attend the THAIfex, May 25-29 in Bangkok, Thailand. This Middle East/Asia trip also will take Sipper to India and South Korea.