Inspired by a consumer-driven social media initiative that gave fans the power to choose its next beverage flavor, Talking Rain Beverage Co.’s Sparkling Ice line announced the release of a new flavor at NACS 2015. Using dedicated hashtags #blackcherry or #graperaspberry, fans nationwide were invited to vote for their flavor of choice on Facebook, Twitter and Instagram. The company announced that Black Cherry, which is packed with real fruit flavor and just the right amount of fizz, will be available nationwide to consumers starting in early 2016. The flavored sparkling water will be available in 17-ounce bottles for a suggested retail price between $1.19 and $1.29.

Sparkling Ice Black Cherry
Talking Rain Beverage Co., Preston Wash.
Telephone: 800/734-0748
Internet: www.sparklingice.com
Distribution: National