Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Market Insights

Developing the workforce of tomorrow

Beverage News graphic
January 15, 2013

 

How manufacturing is adapting to changing demographics

As baby boomers head toward retirement and Generation Y enters the workforce, attempting to boost the competitive edge of the U.S. economy on the global stage, the transition between the two groups of workers is bringing some challenges. Differences in attitudes, skills and work styles — compounded by the fact that, in general, Generation Y is not attracted to the manufacturing industry — are contributing to a shortage of talented workers in this sector.   

According to “Developing & Engaging the Manufacturing Workforce,” a white paper released by the Manufacturing Excellence Share Group (MESG) of the Alliance for Innovation & Operational Excellence (AIOE), Reston, Va., consumer packaged goods (CPG) manufacturers contend with hiring challenges that stretch from mechanical knowledge to generational differences.

AIOE developed the paper in conjunction with a Booz & Co. study and panel discussion in which more than a dozen manufacturing executives spoke about hiring, training, skill requirements and development, operational styles and new ways to uncover talent.

AIOE spoke with Dan Sileo, vice president of manufacturing with Sunny Delight Beverage Co., Cincinnati, one of the brand owners who participated in the study, to gain more insight into how this issue is impacting the beverage industry.

Q: How has the workforce shortage affected the beverage industry? What have been the challenges for Sunny Delight related to the workforce shortage?

Sileo: It is an interesting dichotomy when businesses are faced with a workforce shortage during a period of high unemployment. But it’s indicative of the problem that both we as a company and others in the beverage industry face: the difficulty of finding talented workers with a good aptitude and level of proficiency in the areas of leadership, mechanical skills and electrical skills.

Adding to this challenge is the amount of time it takes to find, hire and train an individual for a given position. The process can take months. At Sunny Delight, we put applicants through a rigorous selection process in order to find the right candidate. It begins with online screening and ends with an in-person interview that evaluates the leadership and technical aptitude or knowledge as well as the attitude of a candidate. It is important to point out that attitude, specifically, the disposition a person has to take initiative to learn and improve his skills, is essential. At Sunny Delight, we provide many opportunities for our employees to improve their skills. However, we expect our workers to show interest and passion for what they learn and apply those learnings every day.  

We believe the effort has been very successful as we see a large number of people who leave SunnyD return to us after working somewhere else. We call them “boomerangs.”

Q: What about the relationship between new (young) workers and their managers? Is there any mentorship program in place?

Sileo: On the plant floor, there isn’t a clear distinction between managers and workers. We follow Lean manufacturing principles, like the High Performance Work System, a legacy from [Procter & Gamble] (P&G) that allows autonomous teams to be able to run the business so we don’t need many managers. Our managers are expected to work on the floor, and, as a matter of fact, most people cannot tell the difference between our managers and technicians when they walk through our plants.

Q: What skills do you think the beverage processing workforce will have to have or acquire in the next five years? Do you think that our education system is teaching those skills to future workers?

Sileo: The beverage industry will have to boost productivity in the next few years to offset continued commodity increases, and technology is critical to driving productivity increases. That means workers must possess solid technological skills. They must understand how the different components of a machine act together as well as how to interface with and program computers. This is because the vast majority of equipment will be controlled and managed via computers.

One example we can look to are apprenticeship programs like those of Germany, where young people are trained through specific programs to work in a factory. It’s ingrained in young people that they can have interesting and rewarding careers in manufacturing, which, in turn, leads many to choose that education path. There are some programs [like this] beginning in the United States, and some larger companies can afford to do this in-house, but I believe the shortage of qualified manufacturing workers will continue until this becomes a bigger focus in our education system.

As I said, this type of training is not yet common-place in the United States, but it is critical in preparing our young and talented workers for both today’s and tomorrow’s manufacturing occupations. There are some training initiatives coming online, such as the certificate programs focused on mechatronics that PMMI developed in partnership with the Mid-Atlantic Mechatronic Advisory Council; however, this is not enough. BI

 

PMMI and Charter Partner GMA launched The Alliance for Innovation & Operational Excellence in 2011. The alliance is a PMMI initiative that brings together operations executives from consumer product companies and their upstream suppliers to address key industry issues and establish best practices. Learn more at alliance.pmmi.org.

KEYWORDS: baby boomers generation y

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beverage News
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

top 100 beverage companies

Top 100 Beverage Companies of 2024

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 26, 2025

FAST. FOCUSED. FUELED: Delivering Energy Consumers Can Feel

Learn how to formulate products that deliver the energy experiences that people want, and keep them coming back for more.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • SodaStream Pride Kit

    SodaStream releases For the Love of Tomorrow kit

    See More
  • Beverage News

    J. Rieger & Co. developing hand sanitizer, home cocktail kits

    See More
  • Developing a Truckmaintenance Schedule

    See More

Related Products

See More Products
  • beer.jpg

    The Chemistry of Beer: The Science in the Suds, 2nd Edition

See More Products

Events

View AllSubmit An Event
  • April 26, 2012

    Food Plant of the Future: Raising the Bar on Plant Air Quality

    AVAILABLE ON DEMAND Exclusively for thought-leaders in food and beverage processing facility management, Food Plant of the Future webinars are presented by Hixson, a leading design and engineering firm of food processing facilities in North America.
View AllSubmit An Event
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing