Cracking the QR Code

January 15, 2013

Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study. Results from the study showed that 62 percent of the scans converted to further engagements such as Web clicks, with 95 percent of the codes driving at least some action. When presented with relevant content, consumers increasingly preferred the convenient, immediate, mobile-optimized experience that QR codes enable from physical media such as print ads, product packaging and store displays, according to the study.

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This webinar will look at what 3D printing applications and materials are working in the F&B industry and how to quickly achieve results that dramatically streamline operations.

In light of the widespread use of rPET in the beverage market, the quality control of preforms is a useful activity that is experiencing increasing importance today. Together with the players of this market, we think the purpose of controls isn't just to detect defects but their prevention through process correction.