Cracking the QR Code

Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study. Results from the study showed that 62 percent of the scans converted to further engagements such as Web clicks, with 95 percent of the codes driving at least some action. When presented with relevant content, consumers increasingly preferred the convenient, immediate, mobile-optimized experience that QR codes enable from physical media such as print ads, product packaging and store displays, according to the study.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.