Novamex launched all-natural Alova sparkling aloe vera beverages exclusively at The Fresh Market. Available in Cucumber/Mint, Mandarin Orange and Grapefruit flavors, each bottle contains 15 percent organic aloe vera juice and 70 to 80 calories. According to the company, the beverage is lightly carbonated, refreshing and smooth with a subtle taste. It is targeted at upscale, health-conscious consumers who want something unique that tastes good, the company says. Packaged in a 330-ml, custom-designed, proprietary glass bottle, Alova has a suggested retail price between $1.79 and $1.99.

Novamex, El Paso, Texas
Telephone: 915/594-1618
Internet: www.novamex.com
Distribution: Select markets